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Monthly Exercise: Gender Equality for Innovation



Usually gender equality is seen as a “nice to have” or “we don’t know how to do it” approach. It seems complicated when half of the population is a woman, but also it’s normal to add a lot of excuses around women missing something because they are simply a women.

Really, we have to make an effort, if we want to integrate women into the innovation process consciously, and being an inclusive leader for everyone (really everyone), but here, we talk about women and men.

In this video, I explained why KPIs are important, when and how to add those KPIs and gender factor and why the decision making process has to be gender balance.

My recent story was last week, when I was at Foro Transfiere in Malaga, and “potential customers” were asking me, who is behind Collabwith, or who is doing the digital platform or who wrote the book. There is still a bias (root cultural cause) that a women cannot do all those things (still there is). So, it’s super awkward to say it, yes, it’s me, it’s my business, it’s my book, and yes, I designed and developed the platform (of course with a team of developers). It happened to me when I first introduced the platform and concept of digitalisation of the academic-industry collaboration at ISPIM conference in Stockholm in 2018, and still nowadays.

Now, you are ready to kickoff the month of international women’s day already with a set of tools and perspectives that can help you to drive the conversation to the next practical level.



Collabwith is a technology and a service to structure collaboration for innovation. It’s a tool to connect academics-startups-organizations. Because a tool is not enough to transform how you collaborate, here we have created a new methodology, personalized trainings, a new way of communication and a tailored made consulting for you to be more effective and efficient, now.

Grow your business and innovation through smart collaborations with Collabwith innovative and holistic approach to collaboration.

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