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PODCAST: Prof. Wynstra & CIO Ragnarsson Discuss How to Leverage Blockchain Technology

Today, we are at the office of Samskip Group in Rotterdam in the Netherlands for our Business of Collaboration podcast. Samskip is a global logistic company offering transport and related services by land, sea, rail and air. We have the pleasure of interviewing Ragnar Ragnarsson, CIO of Samskip Group, and Professor Finn Wynstra, who specialized in Purchasing and Supply Management at RSM Erasmus University.

Ragnar was born in Iceland but has lived and worked in Rotterdam for almost 20 years. He loves to play golf and enjoys reading during weekend early mornings and also enjoys family life. Finn is Dutch and researches the connection between innovation and collaboration with suppliers and also completes projects about how start-ups become vendors after these collaborations.  He enjoys carpentry work on the weekends and also enjoys family life.

We talked about the value of blockchain for logistics, the importance of innovating with suppliers, and how to develop longterm relationships with partners.

PODCAST with Prof. Wynstra & CIO of Samskip
Business of Collaboration Podcast


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In this section, we want to highlight the main lessons learned from our podcast conversations and create a snapshot of these interesting conversations with bright minds by providing easy key points and categories.


  • A good collaboration happens everybody in the collaboration has something to bring to the table
  • There has to be something for everyone to make it effective
  • Focus not only in the short run, but keeping in mind the longterm strategy for a collaboration
  • Good collaboration is the key to keeping good working relationships and to continuing to want to work together. It is not a short-term view to integrate key partners in transport


  • Innovation is part of our day-to-day work
  • Continuously improve and become more efficient
  • Work closely with our suppliers and customers
  • Constant journey with innovation
  • How companies outsource the innovation to keep up-to-date and create new services and products to be able to be implemented with the right budget
  • We need to adapt our delivery methods and creation methods to be ahead of competitors
  • Knowledge on-demand from a university perspective
  • It’s more than being innovative because in order to innovate, we have to find the purpose


  • We started hearing about blockchain a couple of years ago and now it’s implemented everywhere
  • Technologies such as blockchain enable us to share information throughout the entire supply chain
  • Gives us the ability to know more about the whole supply chain, including first, second and third level of suppliers
  • How many actors? What kind of information you are sharing with each of them?
  • Data sharing and payments
  • Standardization of the data is not facilitated by blockchain
  • It would be great to see standards for blockchain, like the telecom operators working together to standardize the protocols
  • Blockchain is taking care of the data itself- it’s reducing the operations to take care of the data


  • Faster new actors enter the market with half the budget
  • More transparency, more information
  • Customers are demanding more, such as GPS signals from the point of delivery and realtime information
  • We are depending on the suppliers and engage our customers in our developments
  • In the past, the slower mover was leading the change. Now, it should be the fast leaders who lead the change


  • Work while living, use technology in the positive way, leave work early and follow things via mobile phone
  • Focus on personal life
  • Keep stress levels low by spending time with family and activities outside work
  • Learn to switch off when you have to switch off
  • Work part-time- both partners can take care of the children
  • It’s my choice to go to the meeting or not
  • It’s good to know where to stop, because there is always an extra thing to do
  • Take burnout seriously and reduce your workload
  • Be outdoors and do things with your hands

Prof. Dr. Finn Wynstra
Professor of Purchasing and Supply Management at RSM Erasmus University
Treasurer, Member of the Board at Stadsgehoorzaal/Stadspodium

Read a personal interview with Prof.Dr. Finn Wynstra, and his Golden Rules for Living here.

Ragnar Ragnarsson
CIO Samskip Group

Read a personal interview here with Ragnar Ragnarsson and his Golden Rules for Living Golden here.

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