“We are all human beings, there are excuses about different ways of talking between academia and industry, they are only excuses. We have to come to an common understanding to collaborate and work together”
“In case, we don’t understand each other. There are tools such as emotional intelligence skills to help us to understand each other and collaborate”
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“Universities have to change their KPIs to transfer their research to industry. KPIs should not be only number of research papers, but also number of collaborations”
“Research papers are not getting into corporates”
“At the beginning in entrepreneurship you have to do everything yourself, your need to learn to do things you don’t know, and then at the later stage you can delegate”
“Master Social media is key for entrepreneurs”
“It’s very important for startups to have an academic and research backup their concepts. Academics play a role of authority and board members in startups”
“Engagement is a consequence of trust. You can measure engagement to measure your levels of trust”
“We have to differentiate Innovation vs Invention. Innovation is there when we have impact from a new thing”
Jara Pascual 
Founder & CEO Collabwith
Board Member Forum Knowledge4Innovation in the European Parliament
Co-founder and CEO TWOO The Wominvest Observatory
Author book “Innovation & Collaboration in the Digital Era”
Host podcast “Business of Collaboration”
Prof. Svein Tvedt Johansen
Prof. Professor of Innovation Management, Economics and Organization at UiT The Arctic University of Norway
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