Academic stories Digitalization Interviews ResearchProf. Khaleelah Jones on Marketing “How sophisticated digital allows companies to be with targeting and segmentation, and how much money can be saved”
Academic stories Digitalization Interviews ResearchProf. Schallmo on Digitalization “My recommendation is to focus on the employees’ needs and concern. To understand what they worry about and to enable them to bring digital transformation from their hearts into their heads and hands”
